About us

Handmade with love, in Helsinki

PopJoy is a Finnish handmade fashion brand founded by Joa Mähönen, based in Helsinki. Every piece is designed and stitched by hand in our studio — a slow, intentional process where each corset takes on its own character.

Reversible by design

Our signature reversible corset tops give you two looks in one piece. Wear it one way today, flip it tomorrow — twice the wardrobe, half the footprint. It's fashion that respects both your creativity and the planet.

Sustainably made

We work exclusively with rescued and upcycled fabrics, giving textiles a second life instead of contributing to waste. Every corset is one-of-a-kind because every fabric has its own story.

Certified Made in Finland

PopJoy Oy is a proud member of Suomalaisen Työn Liitto and holds the Avainlippu certification (License 50751, valid until 2028). This mark reflects our commitment to Finnish craftsmanship and local, domestic work.

How to find our pieces

Beyond our online store, PopJoy corsets and accessories are on display at select stores across Finland and Denmark — from Miela Design Room in Helsinki and Tampere, to Kure Store in Oulu, and Pippo Market in Denmark. Visit our Where to Find Us page for the full list.

Questions?

We'd love to hear from you. Reach us via Contact or email popjoybiz@gmail.com.

Thank you for supporting slow, sustainable, handmade fashion.